Evaluation: Question 3

Question 3

What have you learned from your audience feedback?

I had many positive comments about my products by peers, one positive comment was that I have got a good range of interesting clips in my music video, so I developed on this idea and use filters to make these clips even better and to a professional standard.  Another positive comment was from my teacher stating that I have used a very good visual link between my lyrics and my video, I have intentionally done this to make my use of clips much less random like some more conventional dance music videos.

I also had some negative comments about my music video, one being that my clips sometimes are two long and get boring, this was an issue I had found myself and I have tried to correct it in the final cut of my video. I also had a comment by a peer saying that my clips are slightly random in places, which I agree with but that is a convention of the dance/Pop genre so it doesn’t affect me that much.

One negative piece of feedback was when I was in my development stages of my first Digipak I had created a full Digipak, that linked with the theme of my title of song ‘Nights’, this Digipak did not link to my video or my poster in any way so I changed it to match the rest of my products. 

I believe my new DigiPak is much better and also provides a huge link between all 3 of the products I have created this year.  I also had a constructive piece of criticism from my media teacher on my new Digipak that it was hard to read the album list on the inside over and the back cover. So I used my imagination to create a solution that means I could use the house style colour and text and still keep the same background. In the end I used a black box faded to 40% alpha with the text on top to make the text easier to read, I then adapted the box to fit the triangle convention I have kept through all of my products.

              Original                                                                                       Adaptation 

As this was my first project editing a music video using pro editing software I received many handy tips to make my music video the best it can be. One of the largest tips was to try and keep the clips short and sweet to minimise my target audience becoming bored with there short attention spans. I was also taught to make effective use of transitions on the beat of my song and to use a wide range of clips and just use the hand selected best shots to make my video look professional. 

I had some peer feedback about the inside of my product which was a track list and a disc holder as seen below: 

The problem was with these two products is that they "are boring and don't show much innovation" and to some extent i agreed that my product should look better so I decided to experiment with a few titles and images that fit with my house style so that i can make my product link together. 

This is my final version of the inside of my Digipak:

 I decided that i had a track list on the rear of the Digipak so it was not needed on the inside also. So to fill the new found space I used the lyrics from my song. On the disc cover i decided that I needed to fill the holder with the CD so that is what I did using a fade black to show the songs name and writer.
I also included my 'Play button' image which is faded on the top right of my Digipak. This may entice the audience to play the disc. I also used a flowing image which is barely visible, this is used on my other products and it is supposed to be a music effect.