Evaluation: Question 2

Question 2

How effective is the combination of your main product and ancillary texts?

The main target for my physical products (Digipak and poster) is for them to look good. The reason for this is because if the products look good then my target audience are more likely to buy the product or go out of there way watch the digital music video. I believe I have done this by creating a solid brand identity, Firstly I picked a text that is appropriate for all my products and after some research I 
found that the font ‘Marquisette BTN’ from DaFont was a 
sold choice because its different but simple to read. 




I then decided to take all my photos for my physical products at the same time as this would instantly make my products look similar and therefore more recognisable to my target audience, as they would be similar backgrounds and similar products as I let my images set my colour scheme.

The use of the sea on my Album cover makes the image very stand out and is very eye catching in its colour and the use of a filter from the instagram app only enhances this.  I have used very bright images for the outside of the Album and poster as this is what looks good, on the inside of my Digipak I have toned it down slightly to put the emphasis on the track list and CD its self.  

All of my products suit the genre of my music video and the artist that I am trying to portray, with bright colours and minimal text I hope to make my product catch the eye of my target audience. 

I used a swirl image that is actually a large faded rectangle that has been dragged about on two on my products, the poster and disc holder. This was supposed to show and visualise music along with that it gives my product more texture.

Another feature of my products is that it has these large 3 triangles that are faded into the image, they enhance the look of my product and is also a symbol of the play button. This feature links into my products and became part of my house style.