Evaluation: All products together

Front Cover 

Spine 

Inside Cover

Inside Disc Holder

Back Cover

Digipak Advert 

Final Video 

Production CUT 3

This is my 3^rd cut of my music video with the main improvement was to fill the cinematic long shots with something to engage the audience much better. It also makes the video much faster pace for my young audience. I have had positive peer feedback for the kinetic typography. There is still room for improvement with some shaky shots and a blank hole at 0:22 but this is becoming close to my finished project.  

Production: CUT 2

This is my second cut with Time-lapse footage included as my audience suggested that I had more camera techniques as this is a convention of the dance/Pop Genre.  I also enhanced my video with effects such as filters and some transitions to fit the timings of the songs, this is called transition on beat. 

Production: CUT 1

This is my first cut of my video; it contains the bare bones of the video without any effects or transitions. My video does need more footage that will be filmed at a later date to complete the short sequence of clips. I will now show this to a small focus group to get feedback. 

Production: Kinetic Typography

Intro - Avicii 'The Nights'

Hey, once upon a younger year

When all our shadows disappeared

The animals inside came out to play

Hey, when face to face with all our fears

Learned our lessons through the tears

Made memories we knew would never fade

One day my father—he told me,

"Son, don't let it slip away"

He took me in his arms, I heard him say,

"When you get older

Your wild life will live for younger days

Think of me if ever you're afraid."

He said, "One day you'll leave this world behind

So live a life you will remember."

My father told me when I was just a child

These are the nights that never die

My father told me

[Instrumental]

When thunder clouds start pouring down

Light a fire they can't put out

Carve their name into those shinning stars

He said, "Go adventure far beyond these shores.

Don't forsake this life of yours.

I'll guide you home no matter where you are."

One day my father—he told me,

"Son, don't let this slip away."

When I was just a kid I heard him say,

"When you get older

Your wild life will live for younger days

Think of me if ever you're afraid."

He said, "One day you'll leave this world behind

So live a life you will remember."

My father told me when I was just a child

These are the nights that never die

My father told me

These are the night that never die

The lyrics highlighted in yellow are the ones I have created in kinetic typography which takes around 4 mins per word. 

The lyrics that are highlighted in red are advanced typography which takes around half an hour per line to perfect. 

Evaluation: Question 4

Question 4  

How did you use media technologies in the construction and research and planning and evaluation stages?

In research and planning I used search engines such as Google to find products that have the same genre, I also used Google to find out about theories that I could use in my research and planning such as Andrew Goodwin and Laura Mulvey theories. I then used several different presentation websites such as Prezi, Wordle and Popplet to present my work in a way that looks good and is interesting to read. 











The main presentation website I used was Blogger because of the size and the ease of the website made it an easy choice to use. It means that I can start work in school and continue it outside of school effectively. With it being digital I can also edit and get feedback on my work not just by my teacher but my peers as well as my work is always available.  To research music videos I use HTML5 websites such as YouTube and Vimeo as they have large amounts of music videos with millions of views, this helped me to decide what is popular and what I should avoid.

 

During Construction I used much more technology both hardware and software. To take all of my Footage and images for my products I used a IPhone 6+ which has a 8MP camera with a 2.2f aperture, this made sure that my images were sharp and always in focus. With this new smartphone it also had new features such as optical image stabilisation to make my video smooth and compensate for my shaky hand while recording footage. It also has a Time-lapse mode to take nice looking time lapaeses at 1080P quality and also 240FPS slow motion recording, I used all these features in my Music video as I had them readily available and I believe they improved my video. I also used this to record the voice over on my directors commentary where I used an app call 'Voice memos'.  

I also used apps such as Instagram to add filters to photos, this is what I did for my Album cover. To edit my footage I used a computer with an i5 processor with the latest adobe elements 10 installed to edit, this was powerful enough to make short work of editing and made my final product look professional. 

To build my products I used Fireworks and installed the Fonts I needed from DaFont. My thumbnails of social media I used on my poster are actually from the GooglePlay Store as they were high quality and the correct size meaning I did not need to resample them. To upload my video I have decided to use Vimeo as there could be copyright infringement on YouTube. To store my footage between my Phone and Computer I used Google Drive because then my recording is always backed up with Google Generous 50GB storage limit.

During the evaluation I have used Microsoft word mainly to produce the evaluation and copied this onto my blogger as it offers better grammar and spellcheck. In my evaluation I have used images from Google, Self taken images and screen grabs from my work to make my evaluation interesting to read. 

Evaluation: Question 3

Question 3

What have you learned from your audience feedback?

I had many positive comments about my products by peers, one positive comment was that I have got a good range of interesting clips in my music video, so I developed on this idea and use filters to make these clips even better and to a professional standard.  Another positive comment was from my teacher stating that I have used a very good visual link between my lyrics and my video, I have intentionally done this to make my use of clips much less random like some more conventional dance music videos.

I also had some negative comments about my music video, one being that my clips sometimes are two long and get boring, this was an issue I had found myself and I have tried to correct it in the final cut of my video. I also had a comment by a peer saying that my clips are slightly random in places, which I agree with but that is a convention of the dance/Pop genre so it doesn’t affect me that much.

One negative piece of feedback was when I was in my development stages of my first Digipak I had created a full Digipak, that linked with the theme of my title of song ‘Nights’, this Digipak did not link to my video or my poster in any way so I changed it to match the rest of my products. 

I believe my new DigiPak is much better and also provides a huge link between all 3 of the products I have created this year.  I also had a constructive piece of criticism from my media teacher on my new Digipak that it was hard to read the album list on the inside over and the back cover. So I used my imagination to create a solution that means I could use the house style colour and text and still keep the same background. In the end I used a black box faded to 40% alpha with the text on top to make the text easier to read, I then adapted the box to fit the triangle convention I have kept through all of my products.

              Original                                                                                       Adaptation 

As this was my first project editing a music video using pro editing software I received many handy tips to make my music video the best it can be. One of the largest tips was to try and keep the clips short and sweet to minimise my target audience becoming bored with there short attention spans. I was also taught to make effective use of transitions on the beat of my song and to use a wide range of clips and just use the hand selected best shots to make my video look professional. 

I had some peer feedback about the inside of my product which was a track list and a disc holder as seen below: 

The problem was with these two products is that they "are boring and don't show much innovation" and to some extent i agreed that my product should look better so I decided to experiment with a few titles and images that fit with my house style so that i can make my product link together. 

This is my final version of the inside of my Digipak:

 I decided that i had a track list on the rear of the Digipak so it was not needed on the inside also. So to fill the new found space I used the lyrics from my song. On the disc cover i decided that I needed to fill the holder with the CD so that is what I did using a fade black to show the songs name and writer.
I also included my 'Play button' image which is faded on the top right of my Digipak. This may entice the audience to play the disc. I also used a flowing image which is barely visible, this is used on my other products and it is supposed to be a music effect.