Research & Planning: Representation

Stereotypes in media are common because the audience will instantly understand them; this means it can be used as a visual shortcut. They are often so repeated that people believe them to be normal or true. I will use stereotypes to represent the teenage target audience that I have. I will also challenge stereotypes such as teenage kids being depressed or ‘down about life’, I will do this because it creates a background to the song making the song mean much more. I will use some editing techniques such as sharp cuts at the more raw points in my song and when the beat slows down I will use swipe and fade transitions so that it gives a smoother and calmer impression.  These representations will appeal to my target audience of young adults, because they can make real life comparisons.