Research & Planning: Intertextuality

Intertextuality is the shaping of a text's meaning by another text. When one piece of media makes reference to another media piece. Intertextuality can be seen as a way of promoting another piece of media subliminally as it brings it to the attention of the audience without them noticing. Some texts refer directly to each other such as remakes in a film for example. The interpretation of these references is influenced by the audiences prior knowledge of other texts. This is used to make the audience think about the song, and when the audience gets the list it is satisfying. I will apply this theory to my music video to create a larger appeal to my music video.