Goodwin’s theory
Goodwin’s theory is based on 8 main principles.
- Links between lyrics and video
- Links between music and video
- Genre characteristics
- Intertextual reference (when other media is mentioned)
- Notions of looking (The way women are treated or seen as)
- Voyeurism (Sexual references within a video)
- Demands of the record label (representation of the artist in question)
- Performance based, Narrative based or concept based music videos.
Mulveys theory
Laura Mulvey describes how the audience or view is put into
the perspective of a male. The concept
of the gaze is one that deals with how an audience views the person being
presented. The Gaze occurs when the camera puts the audience into
perspective of man that is looking a woman.The women is usually displayed on two different levels either
as a object or as a spectator.
I will apply these theories to my music video, to help the appeal of the music video. I will meet the demands of the record label by showing a representation of my artist. I will also have continual links between my lyrics, video and song to make them feel like a complete product. I will also use genre conventions such as fast paced cuts, Kinetic Typography, long establishing shots and a hybrid narrative/concept based video.
I will apply these theories to my music video, to help the appeal of the music video. I will meet the demands of the record label by showing a representation of my artist. I will also have continual links between my lyrics, video and song to make them feel like a complete product. I will also use genre conventions such as fast paced cuts, Kinetic Typography, long establishing shots and a hybrid narrative/concept based video.
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